Today, we are living in times when artificial intelligence is the key to success. Especially, SaaS B2B businesses are widely opting for AI algorithms to beat the competition in the market. Also, Artificial Intelligence (AI) is not just a trend rather it is becoming a need of the hour. Businesses that cannot transform towards AI would probably have no future.
So, just like any other business in the tech industry, CRMs are opting for artificial intelligence. In this article, you will find if your CRM is offering AI-based features, then what miracles you can experience.
The most important feature that Generative CRM offers is predictive analysis. The automated system of the CRM is fed with the customer data. Based on the analysis that the system does on this data, the user is given the predictions. For instance, eCommerce businesses make record sales on Christmas, Black Fridays, and many other events like these. So, CRMs study sales data of previous years so that they can help eCommerce businesses have predictions for the coming days. eCommerce businesses, as a result, prepare better for the sales events in the coming year. They also manage their inventories better (which becomes one of the biggest challenges for eCommerce businesses when it is the season of sales and festivity) so as to deliver orders as promised. That’s how AI with CRM is making the lives of many retailers easy. Likewise, many other retailers benefit from the CRM the way they want.
For specific clients, generative AI can produce personalised products or content recommendations. The CRM system can make more cross-selling and up-selling chances by using generative algorithms to offer items or content based on a customer’s past purchases, browsing history, and preferences. It is crucial for doing business in today’s market. tech world is continuously evolving. Just like any other business, you would also be changing your SaaS product with time. So, how would the customer know about your new add-ons and enhanced features? What can be done is to use chatbots and automated customer support tools offered by CRMs to tell customers about new features and applications that can further make customers’ lives easier.
Chatbots and Virtual Assistants
Now that we are discussing chatbot and virtual assistant integrations offered by CRMs, it is important to delve into the details. There are CRMs offering integrations with AI-powered chatbots and virtual assistants. These chatbots are capable of answering all questions and queries that are being asked from the customer side. They are trained, tested, and made to learn so that customers can be provided with relevant and accurate answers.
Email Marketing & Campaigns
Generative AI can also be used to generate quick, relevant, and targeted-oriented content. The effectiveness of email campaigns can be increased by using the CRM system to analyse customer data and provide subject lines, content, and product recommendations that are specific to each recipient’s interests and behaviours.
Based on many factors like demographic information, engagement history, and predictive analytics, generative AI can award lead scores to prospective clients. This aids sales teams in setting priorities and concentrating on leads that are most likely to result in sales. Tracking leads and their response is not only helping businesses in the SaaS industry to onboard more customers but also playing a role in increasing the customer retention rate. Leads that are carefully matured, have a better chance to stay on board for a longer duration.
Generative AI in CRMs can also help in analysing customer reviews and feedback that in the end play a huge role in offering customers what they actually want. Also, sentiment analysis can be done on reviews, social media mentions, and customer feedback using generative AI. This research can be used by CRM systems to measure customer satisfaction and pinpoint areas where goods or services need to be improved.
You see, how generative AI is revolutionising the B2B world. That’s the very reason, businesses want generative AI so that they can outperform in the market. AI is a way to beat the competition in the market. If you are looking for a CRM that can help you with your business utilizing generative AI, then consult with Techloyce experts. They offer not only AI-based business solutions but also offer CRM consulting services.